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Saturday, October 15, 2011

THIS WEEK ON GQ.CO.ZA: RAW DENIM



Q: I have been hearing a lot about "raw denim" lately. Also, I hear you're never supposed to wash them. How true is this and won't it eventually smell or become gross?
Graeme, Cape Town

A: Your concern is valid – hygeine is an important factor for any modern man to consider. Luckily we're a little more conscious of cleanliness than we used to be, plus it's become socially acceptable for us to look after ourselves.

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